Project

Website Redesign

Tecnova redesigned a custom showcase website by focusing on clear UX/UI navigation and an integrated SEO strategy, adapted to the realities of the funeral services sector.

2025
Custom web development

See the brief All projects for Salon Funéraire Jacques et Fils

Overview

THE BRIEF.

For Salon Funéraire Jacques et Fils, we redesigned their showcase website, with a focus on an easy-to-navigate UX/UI design. The site was optimized to improve the user experience, while meeting the specific needs of the sector. At the same time, we integrated an SEO strategy to increase their online visibility. This solution allows Salon Funéraire Jacques et Fils to rank better on search engines while offering a professional website adapted to their goals.

Context

Before the project, Salon Funéraire Jacques et Fils had a showcase website that needed to be modernized to better support its online presence. The sector’s context required a sober, reassuring, and easy-to-understand experience for visitors who were looking for information quickly. The need also called for a stronger foundation to be found on search engines. The goal was to have a professional website aligned with their communication priorities.

The challenge

The challenge was to rethink the navigation experience so that it would be intuitive and effective, without making access to essential content more complex. The site had to meet the specific needs of the funeral services sector, where clarity and simplicity of navigation play a central role. At the same time, it was necessary to improve the site’s organic visibility with a coherent SEO approach. The whole solution had to remain custom and aligned with the client’s goals.

The solution

Tecnova carried out a complete redesign of the custom showcase website, with a focus on an easy-to-navigate UX/UI design. The team optimized the user experience to make information easier to access and to deliver a professional presentation suited to the sector. An SEO strategy was also integrated to support the site’s discoverability on search engines. The delivered solution brought together clear navigation and an online visibility approach in a single project, while respecting the client’s specific needs.