Project

Showcase Website and Integrated Submission

Tecnova designed a clear and intuitive showcase website, highlighting technical drawings while integrating a submission platform connected to the CRM.

2025
Custom web development

See the brief All projects for Jelev Industries

Overview

THE BRIEF.

We designed the Jelev Industrie Inc. showcase website with WordPress, focusing on a simple, clear, and intuitive UX/UI design. The goal was to deliver a smooth user experience while highlighting their technical drawing projects. A submission platform was also integrated to make it easier for clients to get in touch. The main challenge was lead management, especially structuring, centralizing, and leveraging it. There was a lack of connection between the website and internal tools, limiting marketing and sales performance. To address this, we connected the site form directly to the CRM via an API integration, enabling automatic and reliable lead delivery. The data was structured and optimized to improve its quality and use. Results: better-qualified leads, automated processes, better use of data, and increased conversion potential.

Context

Jelev Industries wanted to modernize its online presence with a showcase website capable of presenting its technical drawing projects clearly. Before the project, contact requests relied on a less structured process, which made tracking inquiries more difficult. The information collected was not always ready to be used effectively. The company was therefore looking for a simple experience for visitors and better continuity for internal teams.

The challenge

The main challenge was lead management, both in terms of structuring it and centralizing and leveraging it. There was a lack of connection between the website and internal tools, which limited the effectiveness of marketing and sales efforts. Requests coming from the site were not being sent smoothly enough to the CRM. It was necessary to secure a reliable flow and improve data quality from the moment of submission.

The solution

Tecnova designed the Jelev Industrie Inc. showcase website with WordPress, focusing on a simple, clear, and intuitive UX/UI design to provide smooth navigation and highlight technical drawing projects. A submission platform was integrated to make it easier to get in touch. To address the centralization issue, Tecnova connected the site form directly to the CRM via an API integration, which enabled automatic lead delivery. The submitted data was structured and optimized to support qualification and use by the teams.