Project

1000 de la Gauchetière

Tecnova carried out a custom redesign of the site to better reflect the building’s stature, showcase events, and bring its world to life.

2026
Custom web development

See the brief All projects for 1000 de la Gauchetière

Overview

THE BRIEF.

1000 de la Gauchetière is an iconic landmark in Montreal’s skyline. It was therefore with great honor that we collaborated with the Petra group to carry out the complete redesign of its website. Our mandate: translate the building’s stature, showcase its events, and capture the world surrounding it through a platform worthy of it. This project represented a major challenge and an opportunity we absolutely wanted to meet with excellence. Today, the result speaks for itself. A big thank you to the Petra group for their trust in the delivery of this major project.

Context

Before the project, 1000 de la Gauchetière had a web presence that needed to better convey its status as an iconic landmark in Montreal’s skyline. The site needed to support an image worthy of the place and present what was happening there more coherently. In this context, the Petra group wanted to undertake a complete redesign to update the platform and better tell the building’s story.

The challenge

The mandate required capturing the stature of 1000 de la Gauchetière without reducing it to a simple showcase. It was also necessary to better highlight the events while making the experience more immersive and true to the world surrounding the building. The main challenge was to orchestrate a complete redesign that respects the importance of the place and presents the information with clarity and coherence, through a custom platform.

The solution

Tecnova designed and delivered a complete custom website redesign, built around the building’s identity and stature. The team structured an experience that placed greater emphasis on events and their content, to support the visibility of what brings the place to life. Particular attention was paid to how the world surrounding the building was presented, in order to offer a more evocative reading of it. The whole project was completed in collaboration with the Petra group to ensure a platform aligned with the project’s goals and scope.