Project

Quarterly Newsletters

Tecnova designed and planned quarterly HTML newsletters, delivered via Mailchimp, structuring each send around a strategy and performance analysis.

2024
Marketing

See the brief All projects for Groupe Petra

Overview

THE BRIEF.

For Groupe Petra, we designed quarterly HTML-coded newsletters highlighting the latest news from their various buildings, sent via Mailchimp. The mandate also included integrating a specific strategy for each send, as well as a performance analysis to optimize impact and recipient engagement.

Context

In 2024, Groupe Petra needed to communicate regularly about news related to several buildings and ensure consistent delivery to its recipients. The information to be shared changed from one quarter to the next, which required a stable structure that still remained adaptable. The organization also wanted to frame its sends to better understand how the content was received and adjust its communications over time.

The challenge

The assignment required setting up newsletters capable of presenting a variety of news clearly, without sacrificing readability or consistency from one send to the next. It was also necessary to align each send with a specific strategy rather than limiting it to an occasional distribution. Finally, the approach had to include a performance review in order to identify what supported engagement and what needed to be optimized for the following quarters.

The solution

Tecnova designed quarterly HTML-coded newsletters intended to highlight the latest news from Groupe Petra’s various buildings. The sends were prepared and delivered via Mailchimp, ensuring a structured presentation that was easy to browse. For each edition, Tecnova integrated a specific strategy to guide the content and the way it was showcased. After each send, a performance analysis was carried out to inform adjustments and support the optimization of future communications.