Project

Shopify Site Evolution

In 2024, Tecnova evolved the Shopify site and structured social posts to support a seamless shopping experience and a consistent presence.

2024
E-commerce
Marketing

See the brief All projects for Brunelle Sport

Overview

THE BRIEF.

We support Brunelle Sport in the evolution of their Shopify website by adding new products and sections, optimizing performance for smoother navigation, and providing ongoing technical maintenance. Our mandate also includes the integration of strategic plugins and UX/UI improvements to enrich the user experience. Through these efforts, Brunelle Sport benefits from a high-performing, scalable site perfectly suited to its customers’ needs. We also produce content and plan Instagram and Facebook posts each week. Our mandate includes selecting and showcasing store products through engaging posts and reels, as well as writing post descriptions. We ensure visual consistency, promote current offers, and strengthen Brunelle Sport’s presence on social media.

Context

In 2024, Brunelle Sport continued evolving its online store to better reflect the breadth of its offerings and promotions. The site needed to accommodate new products and new sections while remaining easy to browse. The brand also wanted to strengthen its presence on Instagram and Facebook with a regular posting cadence. Overall, the work required consistency between the on-site experience and the content shared on social media.

The challenge

The site needed to stay performant despite the ongoing addition of products, sections, and functional elements, without compromising navigation. It also required constant technical maintenance to support an evolving e-commerce environment. On the marketing side, Brunelle Sport needed weekly planning and content that could showcase products and current offers. The challenge was to maintain visual and editorial consistency across social platforms while supporting the experience on the site.

The solution

Tecnova supported Brunelle Sport in the evolution of its Shopify site by adding new products and sections, then optimizing performance to make navigation smoother. The team provided ongoing technical maintenance and integrated plugins deemed strategic based on the site’s needs. UX/UI improvements were also made to enrich the user experience and support a scalable site. At the same time, Tecnova handled content creation and the weekly planning of Instagram and Facebook posts, including product selection, promotion through posts and reels, and writing descriptions, while ensuring visual consistency and the promotion of current offers.