Project

E-commerce Redesign

Tecnova redesigned the online store to modernize the interface, simplify purchasing, and structure delivery, while putting in place a coherent SEO foundation.

2026
E-commerce

See the brief All projects for Entrepôt de l'électro

Overview

THE BRIEF.

We carried out a complete redesign of Entrepôt de l’Électro’s website to optimize the online shopping experience and modernize their brand image. The project included an intuitive UX/UI redesign, WooCommerce integration, and an SEO strategy to improve visibility. Several challenges were addressed, including complex delivery management, limited customer flexibility, a checkout process to improve, and a lack of cart value optimization. To address these issues, we developed an advanced delivery system based on geographic zones, with automatic distance calculation via the Google API and delivery date selection. Checkout was simplified through an optimized payment solution, and personalized transactional emails were implemented. Finally, an upsell strategy was integrated with the addition of warranties directly into the purchasing journey. Results: an improved user experience, process automation, an increase in conversion rate and average cart value, as well as a strengthened brand image.

Context

Before the project, Entrepôt de l’électro had a website that no longer reflected the desired image and was not well suited to supporting a smooth shopping experience. The customer journey lacked intuitiveness, which limited the clarity of key steps, from the cart to checkout. Organic visibility was not backed by a structured SEO strategy. The team therefore wanted to rebuild on a more current platform capable of supporting online sales day to day.

The challenge

The main challenge came from managing delivery, which had become difficult to administer and not very flexible for customers depending on their location. The checkout process also needed to be improved to reduce friction when completing an order. At the same time, the experience did not support cart optimization, and post-purchase communications were not sufficiently aligned with the journey. These elements had to be brought together in a coherent, purchase-focused redesign.

The solution

Tecnova carried out a complete redesign with an UX/UI overhaul aimed at a simpler, more intuitive journey. The team integrated WooCommerce and implemented an SEO strategy to better structure organic visibility. An advanced delivery system was developed by geographic zones, with automatic distance calculation via the Google API and delivery date selection at checkout. Checkout was simplified through an optimized payment solution, and personalized transactional emails were implemented. An upsell strategy was also integrated with the addition of warranties directly into the purchasing journey.