Project

Content Creation and Community

Tecnova produced humorous and informative video reels and managed interactions to support the social presence and nurture community engagement.

2026
Marketing

See the brief All projects for Planète Fitness Gym

Overview

THE BRIEF.

Content creation for Planète Fitness Gym. By focusing on engaging videos, we maximize its visibility and build loyalty among its clientele. These humorous and informative reels allow us to strengthen its presence on social media and attract a wider audience. We also provide community management, responding to comments and interacting with the clientele to drive engagement.

Context

In 2026, Planète Fitness Gym wanted to strengthen its presence on social media with content that was more consistent and more relevant to its clientele. The company was looking to better showcase its day-to-day life, energy, and tips, while staying approachable. It also needed an approach that supported exchanges with the community, in order to keep the dialogue active and strengthen the connection with members.

The challenge

The main challenge was capturing attention in very busy feeds without losing the human, motivating tone expected from a gym. The content had to inform while entertaining, to encourage interactions and sustain interest over time. At the same time, comment management required a sustained presence, with quick and consistent responses to stimulate engagement and maintain an ongoing relationship with the clientele.

The solution

Tecnova handled content creation for Planète Fitness Gym by focusing on engaging videos, including reels that were both humorous and informative. This approach helped support visibility and strengthen the gym’s presence on social media while speaking the language of its audience. The team also took care of community management by responding to comments and interacting directly with the clientele. By maintaining regular exchanges, Tecnova helped keep the conversation active and encouraged engagement around the published content.